#trending

The Tennessean published an interesting story today looking at the social media trends from last weekend’s two major music festivals in the state, Bonnaroo and the CMA Music Festival.

Not surprisingly, Twitter topped Facebook in terms of participation during the events:

Nearly 95 percent of all CMA Music Festival social media were in 140-character Tweets. At Bonnaroo, Twitter accounted for 91 percent of all mentions.

Using data analysis from Zehnder Communications, the story tracks the social media habits of concertgoers to show what they think and may buy. Having previously covered six Bonnaroos myself, these keywords didn’t shock me:

Bonnaroo’s most mentioned subjects, for instance: crowd, hippies, shower, sleep, beer, camping, mud.

Compare that to the CMA Music Festival. Top slang there: y’all, followed by ain’t, honey, ma’am, sugar, yonder and fixin’.

You can continue reading here.

Relive Bonnaroo 2012 here with our photos, videos and stories.