(Photo by Adam Brimer/News Sentinel)
The countdown has begun — and it’s now less than a week until Bonnaroo 2013 commences.
Bonnaroo, of course, is a music festival that takes place in Manchester, Tenn., on a 700-acre farm. About 80,000 campers congregate to listen to more than 150 musical performances on more than 10 stages. There’s music, art, comedy — and lots more.
Social media is an essential part of the Bonnaroo experience, whether you’re on the farm or watching from afar.
One of the quintessential go-to places for keeping tabs on ’Roo is the Bonnaroo team. Aside from their official website, they have a strong presence on Twitter, Facebook, YouTube, Spotify, Instagram and Tumblr. They do it all, and they do it well.
Spotify is one of the newer tools the Bonnaroo staff has embraced, and it’s the perfect medium. It’s a digital music service that gives users on-demand access to millions of tracks. For those wanting to get in the Bonnaroo spirit, the team has compiled a playlist featuring the 2013 lineup.
The team will also be continuing its recent tradition of livestreaming some of the performances for those who can’t attend this year. The ‘Roo webcast will broadcast live on Ustream starting Friday, June 14.
(Photo by Adam Brimer/News Sentinel)
But when it comes down to Bonnaroo and social media, there is a clear winner — and it’s Twitter. According to data released by the social network after last year’s festival wrapped up, there were a total of 32,000 mentions of Bonnaroo. And across all social sites, Twitter accounted for 91 percent of all mentions of ‘Roo.
This year, the official hashtag for the event is simple — #bonnaroo. There are bound to be other versions and sub-hashtags, but for a steady stream of ‘Roo-related posts, that’s the safest bet.
The reality is Bonnaroo serves as an annual check-up on the state of social media. New and old tools alike are put to the test, and we learn a lot in the process.
One of those new tools that will likely change the game this year is Vine, which some call a mix between YouTube and Instagram. It’s a new app that allows users to capture and share short, looping videos — almost like animated GIFs with audio.
(LiL iFFy. Photo by Rachel Wise)
Vine also happens to be a favorite among the members of rap act LiL iFFy, the only Knoxville artist invited to this year’s Bonnaroo.
“I like how easy it is to use and the ability to crudely edit together tiny, six-second films,” said Thomas Thibus, producer for LiL iFFy. “It’s super simple and super effective.”
Hip-hop acts and Bonnaroo might not seem like a natural pair, but you’d be surprised.
A couple of years ago, VH1 analyzed data culled from social media and found that hip-hop and rap artists crushed the competition on social media.
It may seem surprising that hip-hop would dominate anything at Bonnaroo, the giant music festival (and party) that began in Tennessee a decade ago with hippie-ish jam bands and roots rock. But this is what we discovered when using Next Big Sound to gather social media stats on all 150 or so acts on the lineup.
At knoxville.com, we’ve found similar results. I compiled a list of the top 10 most-watched Bonnaroo performance videos that we’ve posted over the years, and the top 2? Eminem and Lil Wayne. In fact, hip-hop artists comprise 4 of the total top 10.
It’s fitting, then, that this year, we have chosen to team up with LiL iFFy. Members of the Harry Potter rap group will be sharing content and allowing our readers to see the festival from a unique point of view.
(Photo by AP/Keystone, Martial Trezzini)
“We’ll share (posts) of various acts and behind-the-scenes stuff,” said Thibus, who performs under the name DJ Tom Ato. “It would be awesome to get some Vines of us with other artists.”
My column this past Sunday was on apps which can lead you to volunteering opportunities in your area. Granted, it wasn’t a very sexy piece, but from time to time I try to show people how technology actually can put you back in touch with some basics in life: learning a craft, planning your meals and now helping your community. I promised (to the three people who read it) to post an update here on my experience.
Short version: It was fun, educational and I worked muscles I had forgotten about.
Matt Callo, volunteer coordinator for the community farm, said they average about 1-2 volunteers per week from VolunteerMatch which has both an online and iPhone presence. The day I was there, one of the local Montessori schools helped out through the lunch hour and three other adult volunteers (aside from myself) were there for most of the day.
Duties included weeding and harvesting various beds - some of which were slightly flooded due to the heavy rainfall Knoxville had seen in the preceding days. Since I wore my Wellies, the wet beds were mine.
The most strenuous task was separating raspberry bushes so they would have room to grow. The beds were packed with plants that we had to dig out - trying to preserve the roots so some could be potted and given away or donated. While my shoe choice helped me out in the flooded beds, I quickly learned they were not the right choice for spade work.
If you’ve a mind to get your hands dirty and do some good work for a great cause, contact Beardsley Community Farm and tell them you’d like to donate some time. You won’t be sorry!
The latest blog to go viral is one that sounds a lot less funny than it is.
I saw friends on Facebook linking to this Tumblr called “Reasons My Son Is Crying.”
By the name of it, I thought it must be some kind of parenting blog, which, frankly, sounded less than interesting to me. But the more and more links I saw, the more inclined I was to check it out.
I’m glad I did.
The blog doesn’t give an explicit explanation of what it is, but the entries make it pretty clear. The author posts photos of his toddler son crying in various scenarios, each seemingly more absurd than the last.
"I wouldn’t let him drown in this pond." (My personal favorite.)
"I closed the refrigerator door."
"I asked that he not wipe his muddy shoes off on my car seats."
"It took me longer than 0 seconds to take his shirt off."
The accompanying photos show the child crying over that particular event, which pulls at your heartstrings while simultaneously tickling your funny bone.
Maybe we shouldn’t be laughing at the fate of this teary-eyed youngster, but it’s just too hard not to.
Check it out here.
Whenever I’ve been asked where I attended college, my response is usually: “I went to a university in Southwest Florida.” The reason, of course, is that it’s much easier than explaining the details of a school almost no one has heard of.
But that’s all changed now.
On Tuesday, someone asked the same question. My answer? “I did my undergrad at Florida Gulf Coast University.”
“Wow. Congratulations,” he responded.
I’ve got to tell you, it felt good.
March Madness indeed
So, if you’re following what’s happening in college basketball, even peripherally, you’ve heard about the FGCU Eagles. In fact, unless you’ve been holed up without TV or Internet access, you have no doubt heard at least some of the buzz.
The Florida Gulf Coast men’s basketball team is the No. 15-seed that slam-dunked their way into the national spotlight after upsetting No. 2-seed Georgetown and taking down No. 7-seed San Diego State, becoming the first 15-seed to make it to the Sweet 16.
And did I mention Florida Gulf Coast is only in its second year of NCAA tournament eligibility? The school itself was founded in 1991 and didn’t hold its first class until 1997.
After their first upset, and then their second, the Internet seemed to burst at the seams with talk of FGCU. Headlines on every major news site; videos and memes.
*** Here’s a list I compiled of some of the best and most poignant quotations about FGCU. ***
I read dozens and dozens of articles on this Cinderella story come to life. I began collecting links and was overwhelmed by the magnitude.
FGCU felt the boom, too.
According to figures released by the school, FGCU.edu had 230,985 unique visitors on Monday, while FGCUAthletics.com had 117,113 unique visitors. A month earlier, those totals were 49,143 and 3,856, respectively.
The student bookstore saw a year-over-year increase of $28,550 (521 percent) in women’s apparel sales and $100,246 (686 percent) increase in men’s apparel sales for the period of March 1-25 (via Sports Illustrated).
One of the biggest reasons FGCU became such a sensation was that the team was really fun to watch.
The New York Times described their style as “fun, fast paced, exciting, reckless, like a bunch of grown children coloring outside the lines. They became known for their 3-pointers and dunks, fast-break layups and defensive stops.
And then came Dunk City.
The phrase seemed to originate from the Georgetown game and helped put Fort Myers — now known to many as Dunk City — on the map. And as with many things, social media helped it spread like wildfire.
Florida Gulf Coast; FGCU; Dunk City. These were trending on Twitter and just about everywhere else you turned. The former no-name university now had several names, along with the interest and support of a nation.
The Eagles’ historic success has spawned so much reaction. There have been music videos and celebrity tweets and FGCU apparel every which way.
But the best part of this buzz, to me and to many of my former classmates, is the attention on the university. It’s easy for people who have never heard of Florida Gulf Coast to dismiss it entirely, or — as I read on Twitter — to assume it’s only a school that people who couldn’t get into the University of Florida would attend. That couldn’t be further from the truth.
FGCU was a school that I carefully considered attending and a school that benefited me in myriad ways. I loved it from day one and was always proud of the foundation I was helping build. I helped transform student media on campus; I worked hard to leave it a better place than it was when I first got there. I was inducted into the Student Hall of Fame in 2009, and I couldn’t be prouder of my alma mater.
Jameson Yingling, a former classmate and fellow alum who served as student body vice president for two consecutive years, weighed in on all the madness. He currently lives in neighboring Estero, Fla., so he’s been able to witness the excitement first hand.
Jameson was also one of the student leaders who really pulled for Division I sports — and he was instrumental in helping bring DI sports to the university.
“People used to laugh when I told them where I went to school. It almost got snickers and smirks when they’d ask, ‘Where is that?’ I’d tell them, ‘You just haven’t heard of it yet, but it’s a really outstanding and dynamic school.
Honestly, anywhere you go, it’s all people are talking about. It’s something that was only a dream back then. We talked about the lack of campus spirit and pride. And for those of us in leadership roles, we wanted to cultivate that and make it grow. It’s incredible to see how athletics can do that.
It’s exciting to see how sports can transcend sports and become something greater than the game being played. It has potential to go beyond the game being played and beyond the athletes. It can bring people together — and it’s done that.”
Isaac Roman, another alum who served as student body president for one year, shared his thoughts. He currently lives in San Francisco, Calif., and was also very involved in bringing DI sports to FGCU.
“I’m still getting over the excitement of becoming a Divison I school.
I feel like we’re apart of (this success). At the time we were at FGCU, we were making the hard choices we had to make. We were working toward something, and it paid off in a big really big way. I’m proud of that.
I no longer have to explain to people what FGCU is. Every time I met a new person, I would have to go through an elevator speech of what FGCU is. I’d have to try to build up credibility in two minutes. This has allowed FGCU to speak for itself.
Now I can just say, ‘I’m from FGCU, Dunk City.’
I came to FGCU because I wanted to build something and be somewhere that was new and fresh and exciting and doesn’t have 100 years of history. There was so much potential to have an impact on my life and the community.
I’ve been literally coming home from work and sitting on my news feed just running through every story, liking every comment, commenting. I feel so connected, but in a way also very disconnected.”
The fairytale’s end
Sadly, our Cinderella story came to an end last night as the Florida Gators beat the FGCU Eagles 62-50.
Of course, we’re still proud of our team and grateful for the support we’ve seen pour in. It’s only just the beginning, and it’s exciting to think of what’s next for our burgeoning Southwest Florida university.
I think Andrea McCrary, my good friend and successor at the student newspaper I left behind when I graduated, put it best:
"You know what ‘winning’ is? Going to a university where students aren’t just numbers. I had such a great experience at FGCU because of the professors I had. Each of them inspired me, encouraged me, and pushed me to reach my full potential. … Congratulations to the men’s basketball team, all the athletic teams, the students, the professors, the faculty, and the administration that comprise one of the most unique and wonderful universities in the world."
It’s my week to write a #trending column and, honestly, how could I write about ANYTHING other than Florida Gulf Coast University? Even if it hadn’t been my undergraduate alma mater (it was), this Cinderella story has captivated a nation, making FGCU — by many, many accounts — “American’s favorite college basketball team.”
It’s an incredible story, and one that makes me feel so proud to be an alumna. After reading article after article … after article … I began to glean just how special a story this really is.
Here are a selection of some of the most poignant quotations from the countless articles on this underdog sensation.
"This isn’t a Cinderella story. This is the ugly stepsisters, the ones no one knows the names of, winning the hearts of the prince."
"But it’s not just that (they are the first 15-seed ever to be one of the top 16 college basketball teams in America). No, not at all. It’s the way FGCU has leapt and heel-clicked and chicken danced into America’s hearts. It’s the memories they’ve made during games with their above-the-rim aerials and their below-the-backboard antics. In a college sporting world of corporate fakery and soiled amateurism, FGCU stands for pure joy.”
- Yahoo! Sports
"I can’t remember an NCAA Tournament team delivering a louder message than Florida Gulf Coast University did during their two games in Philadelphia this weekend. It was pretty straightforward, too. Play like you don’t have a care in the world, and the world may soon care about you.”
"They are more than just a Cinderella team this year; FGCU is a legitimately lovable underdog who wins in style and seems to have a blast doing it. If there’s any team to get behind this year, it’s the Eagles.”
- Bleacher Report
"If anything, FGCU played with more abandon and more athleticism Sunday even though a Sweet 16 berth was at stake. Instead of tensing up, they started loose and got looser as the game unfolded, playing basketball as if it were a jazz session, each player riffing off another."
- Washington Post
"In four hours of basketball, Florida Gulf Coast has done what is nearly impossible in modern sports: It has awakened wonder among a populace addicted to snark and seemingly immune to joy. The Eagles — and surely their spectacularly unconventional coach — have shaken a sport turned stodgy by over-management, by refusing to apply brakes to their basketball or their words."
- Sports Illustrated
"FGCU is an instant hysteria for our era of instant history: It took George Mason four rounds to become the national obsession that FGCU became in four days."
"What stands out most about FGCU is the moxie. They play like they believe they should be running the other team off the court — regardless of the opponent. With most Cinderellas, you expect them to lose; with FGCU, you now expect them to win."
- USA Today
"This is the story of an athletic, balls-to-the-wall team outclassing ‘better’ teams, and doing it with style. The Eagles win by running the break, attacking the rim, forcing turnovers, and never being afraid to throw alley-oops. Everything that’s fun about watching basketball, FGCU is designed to do."
"Even watching Florida Gulf Coast celebrate has become more enjoyable than switching to another game."
We lost a great one at knoxnews this week.
Jigsha Desai left our team to be the new Digital Director for Scripps at Naples Daily News in Naples, FL.
In typical Jigsha fashion, she left work on Wednesday evening and started driving to her new home where she began work today (Friday).
I’ve been blessed to be part of her team for almost eight years. In that time, she has taught me everything I know about the work that I do at the Sentinel and, more importantly, a great amount about people, friendships and strength.
This is the earliest photo I could find of the two of us together. We were attending a roast of a colleague in 2006. That’s Jigsha on the right.
If you follow the #trending column on knoxnews, you will find her final column this Sunday. Though she gave me permission to read it before she left, I couldn’t bear to do it.
Already, the office is a little dimmer.
But I look forward to hearing of the amazing new friendships she will make and interesting adventures she will have as she explores her new home.
We used to joke about giving something the “pinkie test.” It was how we referred to the corporate position on thinking outside the box. Don’t jump ALL the way out at once - just stick a pinkie out at first and test the air - then go right back in.
That’s not how Jigsha lives her life.
I know she’s already in Naples - on her first day - jumping in with both feet and leaning in with all her might.
Send well-wishes to @jigsha.